Case Study: Website Redesign for Lux Art Consulting
Problem Statement
The original Lux Art Consulting website was outdated, with broken links, non-functional images, and outdated plugins, failing to represent the company’s professional standards. Competitor analysis revealed the need for a more polished and competitive online presence.
Solution
Research and Strategy: I conducted competitor research and identified opportunities to enhance Lux Art Consulting’s online presence. The goal was to create a more professional and visually appealing website that accurately reflected the company’s expertise.
Execution: I redesigned the website using Wix, implementing a modern, clean design that improved user experience and functionality. Additionally, I integrated a CRM system to manage the projects page, allowing the team to easily update and add new projects, ensuring the site remains current and dynamic.
Results
Client Re-engagement: The redesign led to previous clients reconnecting via the updated contact form, resulting in new business opportunities, including repairs on past installations.
Streamlined Marketing: The transition to Wix also enabled more efficient newsletter creation and distribution, enhancing ongoing marketing efforts and client communication.
Enhanced Online Presence: The redesigned website positioned Lux Art Consulting as a leader in the industry, with a modern and professional online presence that accurately reflects the company’s high standards.
Improved Workflow: The CRM integration on the projects page streamlined the process of adding and updating project information, saving time and improving the efficiency of content management.
